When should a brochure be distributed during a fire station tour?

Distributing a brochure at the end of the tour is ideal because it allows participants to reflect on the information they've just learned and ask any remaining questions before they leave. By this point, they have experienced the tour and can better understand and appreciate the content of the brochure. This timing maximizes the impact of the printed material, as attendees are more likely to remember details and make connections to the information presented during the tour.

Additionally, giving brochures out at the end creates an opportunity for further engagement, allowing tour guides to encourage recipients to take their time reviewing the material at home. It can also serve as a reminder of key points covered in the tour, enhancing retention and the effectiveness of the educational experience. Distributing materials at this stage can be part of a strategy to encourage ongoing interest in fire safety and the role of the fire station in the community.